Mobile web is the future quite possibly

I went along to see Helen Keegan of Beep Marketing in a discussion session whilst at Internet World today

Mention was made of
– 95% of text msg opened v 25% of emails
– 19% of mobile users access a shortcode to respond to ads in other media
– 15 million unique uk users access internet in Q406 on mobile
– cameras on phone
– 50% of phones have 3G
– 95% of phones in use have a camera
– majority of bbc mobile users are located in africa

FT.com who were presenting in the same session are making their 40% of their online content available free via mobile wap because they don’t think mobile users will pay subs (based on a failed trial) unlike desktop users.

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