FT.com where F stands for Free!

Wow – Mashable has a report that FT.com, the Internet version of the Financial Times, is instituting a new model for free and paid content on its website. Starting tomorrow, users will be able to access content on FT.com for free up to a total of 30 views per month. After 30 days, they will need to purchase a subscription in order to access more content.

This is a incredibly quick response to the move by the Wall Street Journal, following the acquisition by Murdoch, to make its content available for free.

FT had been one of the few content sites to successfully charge for its’ content in an online environment.

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