In case you didn’t look at the link I posted re The Charlatans making their next album a free download, I thought the rationale from their manager was interesting:
McGee said the band “could not lose” from the revolutionary approach. “We looked at the deal we were being offered by Sanctuary and said, ‘Let’s just do it ourselves’. We increase our fan base, we sell more merchandise, more fans talk about the band and we get more advertising and more films (soundtracks). More people will get into the the Charlatans and will probably pay the money to see the show. I presume it will double the gig traffic, maybe even treble it.” He put the suggestion to the band’s singer, Tim Burgess, who immediately agreed, and the rest of the band were subsequently persuaded to go along with the plan. Burgess said: “CD sales are on the decline and for any one copy sold there are nine copied from that. The future is in playing live.” The Charlatans have a November tour lined up to coincide with the release.