Because they are worth so little!

Nate Westheimer has posted about the “value” attributed to Facebook app users by recent acquisitions and concludes that a user value trades at a TENTH of an www. users.

Hence, the swagger of getting 10k in users isn’t matched in value terms by the quieter 2k user web site.

It certainly makes an excellent riposte to the question “have you got a facebook app?”, especially when even successful Facebook apps like iLike have found it tough to migrate their Facebook users onto their main web site.


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