Getting a young audience onto your mobile network

Mobile companies spend considerable effort luring younger folk onto their networks – bundled minutes and texts to deal with their insatiable demand to remain in context with the friend standing across the playground or whatever.

So, mobile service provider Orange looks to have pulled off a smart move with the announcement that Orange customers can now get unlimited Bebo access for £3 (6.1 US dollars) per month, given its’ popularity with this target demographic. This plan, called “Bebo Extra”, will enable users to comment on their friends’ profiles, send Bebo Mails and receive profile notifications via SMS, all at a single price.

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