You can’t teach an old dog new tricks goes the phrase.
Well, Silver Surfers in the UK are about to disprove that with their very over social networking site courtesy of the UK largest over 50’s focussed business, Saga.
Entitled SagaZone (should have been zimmerzone surely), the over 50’s will be able to make friends and discuss important issues of the day online – gardening was cited as one example!
Saga is an amazing business. Starting out as a holiday company in Folkestone, it has become something of a financial services powerhouse. I did some advisory work for them many years ago, when the now CEO was Head of Strategy & Biz Devt. Very switched on to their community with a trusted brand. They drive a hard bargain with suppliers to get cheap deals, whilst the Saga Magazine has a huge circulation in the over 50s demographic.
They will almost certainly do well with this new service, because of the ability to promote successfully to their audience.