Pleading poverty when negotiating with staff looking to take a slice of the action is a traditional negotiating technique. Simultaneously claiming to be worth a lot to a different group is not smart.
On being told their online work is “promotional” just doesn’t cut it anymore, one US TV script writer argued:
We understand that it’s a fairly new technology, but that doesn’t seem to prevent them (TV studios) from promising investors specific dollar amounts that they’re going to make off of it. It didn’t prevent them from valuing their Internet content at $1 billion when they sued YouTube.
Heck said the TV execs in response, who knew that script writers read the financial press!