Social networks revealed

Interesting piece on Read/Write web today on demographics of social networks

Some highlights, followed by full details below from Rapleaf:

  • The greatest overlap between OpenSocial container sites exists between Myspace and Hi5, in which 43% of Hi5 users also use Myspace.
  • Facebook users are 63% female and 36% male whereas the sites integrated with the OpenSocial platform are 61% female and 38% male.
  • 52% of Facebook users are 18-25, whereas 40% of the users are 18-25 for the five container sites on the OpenSocial platform.
  • Facebook users tend to use 2.9 major social networking sites on average whereas users of OpenSocial container sites tend to use 2.7 major social networking sites.

Facebook Users
– 2.6 million users identifed in Rapleaf
– 63% female, 36% male
– 17% 45 yrs
– 2.9 major social networking sites used on average
– 62% are on Myspace, 5% are on LinkedIn, 9% are on Friendster, 10% are on Plaxo, 22% are on Hi5

Myspace Users
– 11.3 million users identifed in Rapleaf
– 63% female, 36% male
– 20% 45 yrs
– 2.4 major social networking sites used on average
– 15% are on Facebook, 2% are on LinkedIn, 9% are on Friendster, 6% are on Plaxo, 17% are on Hi5

LinkedIn Users
– 0.8 million users identifed in Rapleaf
– 38% female, 61% male
– 2% 45 yrs
– 3.2 major social networking sites used on average
– 16% are on Facebook, 25% are on Myspace, 12% are on Friendster, 16% are on Plaxo, 8% are on Hi5

Friendster Users
– 2.3 million users identifed in Rapleaf
– 58% female, 41% male
– 12% 45 yrs
– 3.0 major social networking sites used on average
– 10% are on Facebook, 44% are on Myspace, 5% are on LinkedIn, 5% are on Plaxo, 26% are on Hi5

Plaxo Users
– 1.3 million users identifed in Rapleaf
– 62% female, 37% male
– 16% 45 yrs
– 3.6 major social networking sites used on average
– 20% are on Facebook, 53% are on Myspace, 11% are on LinkedIn, 9% are on Friendster, 15% are on Hi5

Hi5 Users
– 4.5 million users identifed in Rapleaf
– 60% female, 39% male
– 21% 45 yrs
– 2.8 major social networking sites used on average
– 13% are on Facebook, 43% are on Myspace, 2% are on LinkedIn, 13% are on Friendster, 2% are on Plaxo

Whilst this based on a sample using people they managed to identify, they are pretty sizeable sample sizes. I do wonder to what extent those people are active on multiple social networks rather than having simply left a footprint behind on sites they no longer use. The male/female ratios are also intriguing between the various communities – is it a surprise that LinkedIn is male dominated?

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