Need some TV exposure to pep up a brand ordinarily viewed with cynicism or ignored.
Or got an act falling into obscurity that needs to relaunch and get new album/tour off the ground.
Film or single launch perhaps that would benefit from primetime.
Then offer your services to the BBC to help their charity appeal night.
After watching a few hours of the BBC Children in Need fund raising show tonight, I lost count of the number of brands vying for airtime, amongst the acts giving careers a nudge (or a resurrection in a few cases).
It’s in a great cause (a childrens charity I’m involved with has been a beneficiary in years past) and so its forgivable – indeed perhaps I’m mistakenly seeing commercial motives where there are an “unitended” byproduct.
Highlight of the night – Anna Lennox performing (and you thought I was going to say first outing of the Spice Girls)