Cold turkey – for crackberries

Yesterday 8m of the 12m crackberry addicts worlwide found themselves cut-off from their communication lifeline as the USA Blackberry service went offline.

An essential part of the armoury for many workers, it is especially widely used in financial services companies – “no corporate blackberry, not significant!”

For RIM, it’s obviously great to have become so essential so quickly but it does expose any failings in your service to critical view, as evidenced by its position as one of Canada’s most valuable software companies. However, one wonders whether this second outage in a year will result in a backlash or even a search for alternate, “more reliable” equivalent services.

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